Monday, December 23, 2019

Marketings Role in Indian Economy - 2571 Words

â€Å"Marketing‘s role is to ensure the continuance in growth of economies and the individual’s standard of living† ( M.J.Baker, 1985). According to the statement given by M.J.Baker, Marketing plays a vital role in the economic growth of the country periodically and sustain individuals standard of living. Marketing Definition â€Å"Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others† (Philip Kotler). Basically human need is state of deprivation or neediness where the people require food, shelter, clothing, belonging, esteem to live up their life. These needs are not created by the society or either the marketers, it is†¦show more content†¦Those companies in the market who provide value for money are the real winners in the Indian market. Growing competitiveness of the companies mainly depend on the export orientation and internationalization. Indian market is open to overseas investment and it is the market which provides high prospects for the growth in all areas of business. Foreign direct investment (FDI) has contributed lot to the growth of the Indian economy, these investments are open to all the firms, It can be made through Technical collaborations, Financial collaborations, joint ventures, private placements and preferential allotments. Marketing comprehends all business activities involved in the flow of good and services from the points of initial production to final consumer. This concept may refer to industrial, the agricultural or to the extractive sector. Being a system of linkage between producers and consumers, the market process related to rates of saving and rates of output growth are the two fundamental variables in economic development. Inefficient services lead to high marketing margins and high consumer bills. Prices being high, consumption will tend to be high relative to savings and the quantity demanded decreased, slowing down economic growth. Under an inefficient marketing system the prices received by the producers tend to be lowerShow MoreRelatedStrategic Planning in Marketing1445 Words   |  6 Pagesaligns its goals with the organizational goals and by developing partnering relationship, works closely with others inside and outside the firm to form a competitive superior value delivery network to serve customers. Marketings Role in Strategic Planning Marketing plays a key role in the companys strategic planning in several ways. Marketing provides a guiding philosophy company strategy should revolve around serving the needs of important consumer groups. ï  ¶ marketing provides inputs to strategicRead MoreMarketings Role in Global Economy14053 Words   |  57 Pageschapter 1 Marketing’s Role in the Global Economy When You Finish This Chapter, You Should 1. 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Did You Know That 91 Americans2237 Words   |  9 PagesThe number of opioids overdose nearly equaled the number of deaths involved in a car accident and, surpassed gunshot homicides (www.CDC.gov). Death ages range from 45-years of age to 64-year-olds, and is highest among non-Hispanic whites, American Indian and non-Hispanic blacks. Kentucky was dealing with at least 50 overdose cases per day. At the National level, there are several states that had the highest unintentional deaths due to opioids and are predominantly rural states, such as West VirginiaRead MoreImpact of Emerging Markets on Marketing15122 Words   |  61 Pagespurchasing power parity index, China is already equivalent in market power to the United States, and India is the third largest market, according to International Monetary Fund 2008 data. Just as the last century was all about marketing in the advanced economies, this century is likely to be all about marketing in the emerging markets (Engardio 2007; Sheth 2008; Sheth and Sisodia 2006). Therefore, the fundamental question to consider is this: Will the emerging markets be driven by marketing as we know itRead MoreMarketing Literature Review3985 Words   |  16 Pagesaccording to Cole (1996), a manager cannot just do planning and ignore the other aspects. Although these four functions do not tell the whole story about what constitutes management, they are a convenient way of describing most of the key aspects of the roles of management. Planning Plans and decisions are essential requirements to organizational tasks and management. Business success depends significantly upon the successful planning and decision making. Hence, planning is usually listed as the firstRead MoreScale of Hospitality Industry4371 Words   |  18 Pagestransactions, and relationships a) Exchange Exchange is the act of obtaining a desired object from someone by offering something in return. b) Transactions A transaction is marketings unit of measurement. A transaction consists of a trade of values between two parties. c) Relationship marketing Relationship marketing focuses on building a relationship with a companys profitable customers. Most companies are finding that theyRead MoreA Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms6805 Words   |  28 Pagesfor Understanding Supply Chain Orientation in Indian Pharmaceutical Firms TOPIC AREA: OPERATIONS AND SUPPLY CHAIN MANAGEMENT Authors: Dr. J Shanmugan, Dr. Sajal Kabiraj Email: jshanmugan@skylineuniversity.com, skabiraj@skylineuniversity.com Address: Faculty Block 2, Skyline University College, P.O Box 1797, University City of Sharjah, Sharjah, UAE Tel: 06 5441155 Ext 234, 219 A Case Study Approach for Understanding Supply Chain Orientation in Indian Pharmaceutical Firms ABSTRACT SupplyRead MoreFamily Tree19118 Words   |  77 Pagesdevelopments: the political climate in the late 1960s that put pressure on various disciplines to attend to social issues, and the emergence of nonprofit organizations that found marketing to be a useful tool (Elliott 1991). Social marketing was marketing’s response to the need to be â€Å"socially relevant† and â€Å"socially responsible.† It was a reaction of marketing as both discipline and industry to be sensitive to social issues and to strive towards the social good. But it was also a way for marketingRead MoreMarketing Management130471 Words   |  522 Pagesmarketing research report Online marketing E-commerce Trends in marketing Page No. Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The

Sunday, December 15, 2019

Girl in the Window Analysis Paper Free Essays

Brittaney Doss ENG 303 November 15, 2012 Girl in the window Response Questions 1. What is your initial reaction to this piece? Use descriptive language to describe how you felt while reading this. * I endured several emotions while reading this piece. We will write a custom essay sample on Girl in the Window Analysis Paper or any similar topic only for you Order Now It was an emotional roller coaster for me. Emotions of sadness, hopefulness, and happiness came over me while reading this piece. I was floored when reading the conditions of the home in the beginning of the piece; I couldn’t believe that people could live in such conditions, yet alone with a baby. I also was taken for a loop when I read the consequences that the mother received. I was extremely upset with the protocol of Child Protective Services. The testimonial from the mother made me angry. I too grew up in a toxic situation for most of my childhood. Although my conditions were not comparable to the environment that Danielle was in, I could feel that look that the writer described as pain and hopelessness. I could not have sympathy for this woman and I couldn’t accept how she could justify her actions. 2. What is investigative journalism? * The journalist investigates and researches a specific topic for a long period of time. They use the newly found information and older facts to create the story. Their job is to uncover facts that have not been revealed. 3. Lane DeGregory (woman) wrote this piece. What can you find out about her online? * When I searched Lane I found links to her social network accounts, videos and personal website. I also found several articles about â€Å"Girl in the Window. † There was additional information on the journey that he endured while investigating Danielle’s story. Her copartner Melissa, who was a photojournalist, revealed information about Lane. I found information on how to contact and book her for group talks and information about other pieces in which she has written. 4. Discuss Lane DeGregory’s style in your own words. What’s working in this piece to make it a Pulitzer Prize winner? * She was able to incorporate imagery using descriptive words and placed quotes within the piece that added emotion and sensory. The chronological arrangement of the piece was done differently she started from beginning to end and kept it in order but also added known facts and interview questions that flowed and the transitions where very easy to follow. I thought the sub headings with in the story also created a change of scene almost. She incorporated all sides of the story from the social worker to the law enforcement to the doctors to the teachers to the adopting family and to the mother. It was like reading a documentary. After reading this peace I had no questions about what was next I felt that Dani was in great care and I had no doubt that she would get better. She didn’t leave a hanger for the reader. I was complete at the end of the article. That to me made it Pulitzer Prize worthy. 5. How does â€Å"Girl in the Window† differ from other articles we’ve read? * The Girl in the Window reads like a story rather that an article. It has a rising action and a resolution. Normally articles don’t end with the happy ending; you have to research or follow up to find out more information. Lane included a start middle and ending to the piece. At the end of the article I felt like I was closing a book or there would be credits following the last word. 6. What qualities does it share with other articles we’ve read? * The very first article we read about James Cameron shares similar qualities. Both writers had to endure a long journey to collect information for these pieces. You can compare the on-site time spent by both authors. The two articles couldn’t have been written with dedicating the proper time. 7. What techniques were utilized and how did this article come together? * Lane used details and ravishing quotations throughout the piece. It was a timeline piece use great transitions and subheading to help the reader keep up. She used descriptive words and did a amazing job setting the scenes as she wrote about them. 8. How did Lane DeGregory build her characters in the story? Lane gives us background information about the Lierows and then at the end she lets us into the background of Dani’s birth mother. She lets the readers know about the characterictics of the Lierows by sharing their daily activities and there at home lifestyles. 9. What did Oprah do after she learned/read this article? * Oprah did a segment on Dani’s story and the exposure lea d to strangers donating over $10,000 to fund her long term care cost. Later her parent released a book this year called Dani’s Story: A Journey from Neglect to Love. How to cite Girl in the Window Analysis Paper, Essay examples

Saturday, December 7, 2019

The Importance of Drinking Water free essay sample

The Importance of Drinking Water It sounds so simple. H20 two parts hydrogen and one part oxygen. This substance is also known as water. Water is important to the mechanics of the human body. Water in the human body represent approximately 50-60% of body weight in adults and 75% of the body of a newborn. The three points that we will look at are: 1. What do we need water for? 2. How much water do we need to drink? 3. What happens if we do not drink enough water? Transition: First, you will learn why our body needs this important liquid. 1. What do we need water for? Water is necessary for the whole body to work: Water regulates body temperature, lubricates joints, eyes, nose and mouth, protects body organs and tissues, helps digestion, prevent constipation,prevents urinary infections and carrier nutrients and oxygen to cells. We need water for to keep the skin hydrated and our brain working to its full capacity. We will write a custom essay sample on The Importance of Drinking Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Transition: Now you know why our body needs water. Let’s continue by discussing how much water we need to drink. 2. How much water do we need to drink? The body needs on average three liters of liquid a day. Two liters of liquid should be made up of water or other fluids, while one liter of water usually comes from the food that we eat. It is recommended to drink from 6 to 8 glasses a day for adults and 4 to 6 glasses per day for Children. Transition: Now you are aware of how much water our body needs, but what happens if we don’t drink enough water? Let’s continue. 3. What happens if we do not drink enough water? If we dont drink enough, dehydration results, can which cause chronic diseases such as kidney problems, heart problems or high blood pressure. The first sign of dehydration is the general feeling of being very thirsty. As the body continues to lose water, our daily life can be affected. The lack of water will affect the way we work including our concentration. We can begin to experience fatigue and general body weakness, the joints begin to ache and we experience cramps and constipation. Without water, we can get dizzy and get headaches. Externally, the skin loses it’s healthy shine; hair and nails become fragile and lusterless. If we dont drink enough water, dehydration can lead to more serious illness or death. Transition: We are now aware of the importance of drinking water and why our bodies need this vital liquid. We know the amount of water that our body needs and the consequences if we do not drink enough water . In conclusion, the human body cannot work without water, just as a car cannot run without gas and oil. In fact, all the cells and organ functions that make up our body depend on water for their functioning.